Privacy Policy

Introduction

Pedigree Toys & Brands Ltd (“Company”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.pedigreetoysandbrands.co.uk (“Website”). By using the Website, you agree to the collection and use of information in accordance with this policy.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not use the Website.

1. Information We Collect

We may collect the following types of information from users of our Website:

1.1 Personal Information

• Contact Information: This includes your name, email address, mailing address, phone number, and other contact details you provide when filling out forms, placing an order, or subscribing to our newsletter.
• Account Information: If you create an account with us, we may collect login details such as your username and password.
• Payment Information: When making purchases, we collect payment details such as credit/debit card information and billing address, although payment processing is handled securely by third-party payment providers.

1.2 Non-Personal Information

• Usage Data: We may collect information on how you access and interact with the Website, including your IP address, browser type, pages viewed, time spent on pages, and referring/exit pages.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience on our Website. Cookies are small files stored on your device that allow us to improve Website performance and personalize content.

2. How We Use Your Information

We use the information we collect from you for the following purposes:

• To Provide and Improve Our Services: To process orders, provide customer support, and deliver the products you have purchased.
• To Communicate with You: To respond to your inquiries, send confirmations, invoices, technical notices, and updates. We may also send marketing communications if you have opted in.
• To Analyze Usage and Improve Performance: To analyze Website usage and trends, monitor and improve the performance of the Website, and enhance user experience.
• To Process Payments: To securely process transactions made on our Website.
• To Comply with Legal Obligations: We may process your information to comply with legal obligations, respond to lawful requests, and prevent illegal activities.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your data with third parties in the following situations:

• Service Providers: We may share your information with trusted service providers who assist us with Website hosting, payment processing, customer service, and email communications. These providers are obligated to protect your data and use it only for the purposes we specify.
• Legal Compliance: We may disclose your personal information to comply with applicable laws, regulations, or legal processes, or to protect our rights or the safety of others.
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any changes in ownership or use of your personal data.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and personalize content. You can control the use of cookies through your browser settings. If you choose to disable cookies, some parts of the Website may not function properly.

Types of cookies we use include:

• Essential Cookies: Necessary for the Website to function properly, such as for processing payments or logging into secure areas.
• Analytics Cookies: Used to track and measure Website performance, enabling us to improve the user experience.
• Marketing Cookies: Used to deliver personalized ads based on your interests and browsing behavior.

5. Data Security

We take the security of your personal information seriously and implement reasonable measures to protect it from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Data Protection Rights

Under data protection laws, particularly the UK GDPR, you have the following rights concerning your personal data:

• Access: You have the right to request access to your personal data that we hold about you.
• Rectification: You have the right to request the correction of any inaccurate or incomplete personal data.
• Erasure: You have the right to request that we delete your personal data under certain conditions.
• Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• Data Portability: You have the right to request that we transfer your data to another organization, or directly to you, under certain conditions.
• Objection: You have the right to object to the processing of your personal data in certain circumstances.

To exercise any of these rights, please contact us using the contact details provided below. We may ask you to verify your identity before responding to your request.

7. Retention of Data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Children’s Privacy

Our Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will delete such information as quickly as possible.

9. Third-Party Websites

Our Website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. Any changes will be posted on this page, and the “Last Updated” date at the top will be revised. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pedigree Toys & Brands Ltd
Email: [email protected]
Phone: +44 (0)1392  982085
Address: 23 Southernhay East, Exeter, EX1 1QL

Registered in England: 10998074