Since its launch on 16 August 1969, Shoot! has been one of the most iconic and influential football brands in the UK. For generations of football fans, it was the definitive source of news, interviews, features and insight from the world of football. Originally published as a weekly magazine, Shoot! quickly became a cultural phenomenon and a must-have purchase for young supporters across Britain.
Throughout the 1970s, 1980s and 1990s, Shoot! brought fans closer to the game than ever before. Legendary footballers including Bobby Moore, Kevin Keegan, Jimmy Greaves and many of the sport's biggest stars contributed exclusive columns and features, while famous elements such as the League Ladders, team centre spreads and player profiles became treasured parts of football culture.
At its peak, Shoot! was Britain's leading football magazine, reaching hundreds of thousands of readers and becoming one of the most recognised football publishing brands in the country, earning it’s name as “The Voice of Football”.
Always at the forefront of fan engagement, Shoot! became the first football magazine brand in the UK to successfully transition into the digital age by launching online and mobile platforms alongside it’s physical publishing programme, spearheaded by the Shoot! Annual, the UK’s Leading Football Annual.
More than 55 years after its debut, Shoot! continues to attract millions of fans by sharing exclusive football content that makes football the world's most popular sport.
Brand Positioning
Shoot! is one of football's longstanding and trusted voices — authentic, inclusive and passionately dedicated to the game.
Target Age Demographics – Kids 6+, Teens 13+, Adults 18+ - Men & Women (A huge market appeal!)
Built on over five decades of heritage, Shoot! occupies a unique position within football media and licensing. Unlike club-specific or partisan brands, Shoot! offers a neutral and accessible platform that celebrates football in all its forms, making it relevant to fans across all generations, teams and competitions (non partisan).
The brand combines nostalgia and credibility with contemporary relevance, appealing to lifelong football supporters while engaging a new generation of fans through digital content, publishing, collectibles, games, gifts and consumer products.
Brand Values
- Authentic – Over 55 years of football heritage and credibility
- Passionate – Created by football fans, for football fans.
- Inclusive – Celebrating all clubs, players and supporters (non partisan).
- Trusted – A respected authority on the game across generations “The Voice of Football”
- Entertaining – Delivering fun, engaging and accessible football content.
Licensing Opportunities
Shoot!'s rich heritage, iconic identity and broad fan appeal create opportunities across multiple licensing categories, including:
- Collectibles and trading cards
- Toys and games
- Sports & Outdoor
- Apparel and accessories
- Gifts and stationery
- Digital content and apps
- Fan experiences and promotions
As one of Britain's most enduring football brands, Shoot! continues to inspire fans of all ages while offering partners a powerful platform rooted in football culture, nostalgia and authenticity.
Shoot! “The Voice of Football” is one of the most iconic and well-loved football brands on the market, remembered fondly by millions of fans as their ‘must-have’ weekly football magazine since launching in 1969 (celebrating its 55th anniversary in 2024). Shoot! has reinvented its self in the digital age by becoming a leading football website, with over 14 million hits per annum, as well as being the leading football Annual, with over 160,000 copies sold each year. Shoot! truly is a leading authority on football with the USP of being a completely non-partisan.. Click for more information.
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