Who Are We

At Pedigree we are passionate about brands and making them part of fans’ everyday lives across multiple product categories and services. Shoot and Sindy are two of the most iconic British brands on the market, both with substantial and loyal fan bases that span each decade since the 1960s.

We look to partner with the leading licensees and retailers in the market to develop best in class consumer product ranges that will delight our loyal fans around the world. We are proud to say that we already have many licencing and DTR agreements in place globally, however, we are keen to expand our brands into more households each and every day. So if you would like to discuss further licencing opportunities, please contact us using the ‘contact us’ page below.

Sindy was launched in 1963 as ‘The Doll You Love To Dress’, and soon became Britain’s best-selling and most loved, teenage fashion doll around. Sindy has always led the way with the latest fashion trends and is inspirational to her fans. Sindy has sold over 150,000,000 dolls to date, spanning successive generations of Sindy fans around the world. Her iconic ‘girl next door’ appeal and best-friend status with millions of Sindy fans has led her to become one of the most well known and loved childhood brands of all time. That status continues to today with fans being proud to say they are part of the 'Sindy Set’ and want to introduce Sindy to future generations. Sindy’s appeal spans many generations (young and old), delivering multiple opportunities to make Sindy part of fan’s everyday lives.

Shoot! “The Voice of Football” is one of the most iconic and well-loved football brands on the market, remembered fondly by millions of fans as their ‘must-have’ weekly football magazine since launching in 1969 (celebrating its 50th anniversary in 2019). Shoot! has reinvented its self in the digital age by becoming a leading football website, with over 14 million hits per annum, as well as being the leading football Annual, with over 160,000 copies sold each year. Shoot! truly is a leading authority on football with the USP of being a completely non-partisan.